When you succeed in getting your local company’s main keywords ranked for Google, it can mean a lot to your business’ financial line. When you optimize the Google My Business page for your local company, you will need to add the name of your business, phone number, and address, to a few citation service sites such as Merchantcircle, Chamber of Commerce, and Insiderpages. Your company’s name, address, and phone number (or NAP) and its consistency on these directory sites will act as the reason that you will get seen on Google Maps Results. By putting a business description that you optimized for SEO, along with your citation NAP, website, and your hours of operations on these directory sites, you can help your company’s local map listing get on Google’s first page for your keyword.
Have you operated your company for a long time, moved your location, or changed your phone number? If you find any of these situations to be true, you might notice that your business’ online listings do not line up with your company’s current reality. As a business owner, you will need to ensure that the directory listings on all these websites have the correct information. Even one mistake could lead to sinking in Google’s rankings for your company.
You could go to each website and fix any mistakes you see by yourself. If you have run your company for at least one year, you should run a directory scan to see if you can find any errors. Once you scan your information for your business, you have a couple of options available to you for updating your company information.
First, you can go to each directory site and correct the information for free manually. Second, you could get an SEO professional to do it for you. Third, you can get your customers to give you positive reviews.
When performing your scans, ensure that all pertinent information on your website and directory websites match the data that the United States Postal Service has for your business. You will want to do the same for Google’s listings. You should have your company’s name, address, and phone number on the footer of every page of your website, as well as on a contact page that page visitors can easily navigate to when they are on your website.
When your company’s name, phone number, and address shows up on authoritative directory websites, this can act as a complementary point in your company’s direction regarding search engine optimization and online marketing. If your primary competitor gets listed on 60 directory websites with correct information, while you only have 32 listings with four sites that have data that you will need to fix, then you will have to work your way up from a big deficit. If you have any time, take the opportunity to correct your company’s NAP manually. If not, hire an SEO expert or company to do this task.